Dawn Raid Music Ltd (Dawn Raid Entertainment) is the South Pacific region's # 1 Urban Entertainment Company based out of South Auckland, New Zealand. The proudly Polynesian independent Hip Hop label has been in business over
10 years and has sold a combined 2.5 million records over 30 releases via a long term relationship with Universal Records New Zealand and Australia.
The flagship artist on the roster is RIAA certified platinum rapper "SAVAGE" who already a #1 and platinum selling artist in New Zealand & Australia broke through into the North American market with his Billboard 100 single
"SWING" in 2008 after a strategic song placement in blockbuster Hollywood comedy "Knocked Up" starring Seth Rogen.
Savage's debut album charted at #12 on Billboard Heat seekers Chart in Janurary 2009 and #26 on Billboard Rap Chart respectively, and solidified his name in the history books by being the first SAMOAN artist to ever go platinum
in the US.
Founded in 1996 by two school friends Brotha D and Andy Murnane from the notoriously tough streets of the Polynesian community South Auckland, Dawn Raidís name has it's roots in a long history of political upheavals and injustice
against the Polynesian people in New Zealand during a period of time called the "Dawn Raid Era" of the early 1970's.
Dawn Raid's goal was to use the tools taught to them at business school to help take those negative images and memories and turn them into positive message's through music.
Dawn Raid succeeded in its goal and went on to be recognized as iconic urban entrepreneurs in New Zealand starting their own clothing label, retail stores, and music education program in the community.
After some financial wobbles in early 2007 Dawn Raid was brought out of liquidation by New Zealand's most prominent film and TV production company CEO John Barnett (South Pacific Pictures) and business partner friend Michael
Stiassny. John Barnett through South Pacific Pictures has released international academy award nominated films including "whale Rider" and "Sione's Wedding" and is the leading producer of Television drama in New Zealand.
The two prominent business men have over 40 years combined industry experience and the resources to allow Dawn Raid to grow organically in regards to endeavors in music, publishing, film and Television.
With an ever growing roster of the Pacific's most talented artists including Aaradhna, Monsta (The Regime), Sweet & irie, Deceptikonz and a host of others waiting in the wings, Dawn Raid is focused on nurturing
pacific talent across the globe, with a new strategic partnership signed with SMC / FONTANA Records in the US Dawn Raid is firmly poised to deliver worldwide hits and entertainment properties.